Cocobruni: Redefining Corporate IdentityA Unique Design Inspired by Nature and Communication
When you draw a bird on a white canvas, it becomes the sky.
In the world of coffee brands, where symbols are often shaped by coffee beans and accessories, Cocobruni stands out with its mystique and care. This innovative corporate identity design aims to make a favorable impression and evoke a sense of wonder.
Designed by a talented team consisting of Juseok Park, Hyeju Choi, and Sunggu Hwang, Cocobruni is more than just a coffee brand. It is a messenger of taste, representing the best quality materials and a commitment to providing a tasteful experience.
The design process for Cocobruni took place from August 13, 2010, to November 13, 2010. During this time, the team conducted extensive research on existing coffee brands and their design motifs. They discovered that most brands focused on coffee beans, cups, and gods as their inspiration. Cocobruni, however, aimed to capture the sensibility of customers traveling on a train, creating a design that resonates with their emotions.
One of the main challenges faced by the team was to create a design that not only differentiated Cocobruni from other brands but also told a continued story. By incorporating elements of nature and communication, Cocobruni became a symbol of inspiration, care, and meaningful connections.
The unique properties of Cocobruni's design lie in its ability to evoke a sense of mystique and create a favorable impression. The design serves as a reminder that the best things in life are often simple and natural. It encourages customers to embrace the experience of enjoying a cup of coffee made with the best quality materials.
Cocobruni's exceptional design was recognized with the prestigious A' Design Award in 2011. The Iron A' Design Award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Cocobruni's design integrates industry best practices and exhibits competent technical characteristics, contributing to a better world and providing fulfillment and positive feelings.